About Us

In the heart of Dubai, a 20-year-old Palestinian dreamer turned ambition into art. Guided by heritage and inspired by the city’s modern pulse, he believed that fragrance could tell stories words never could  stories of identity, memory, and vision.

What began as a personal passion became a promise: to craft perfumes that carry meaning, emotion, and timeless elegance. Each blend reflects the balance between tradition and innovation  a meeting of the past and the future.

From long nights perfecting every drop to the moment of creation, two scents were born: Lumira, the light of ambition, and Oud Al Qamar, the mystery of the moon. Together, they mark the beginning of a journey  one built on culture, courage, and the belief that true luxury begins with a dream.

From Palestine to Dubai where heritage meets modern luxury.